Hear the live National PCC Day address from Postmaster General Patrick R. Donahoe

Our Keynote Speaker is Jo Ann Feindt, Vice President Great Lakes Area for the United States Postal Service.

In addition, you will have the opportunity to earn a 2011 Quality Addressing and Mailing Insight Professional Certificate. You must attend all three (3) information packed business sessions and the live broadcast. This type of event is offered to you at a fraction of the cost required to attend a National Postal Forum.

Mailing Industry Vendor Exhibits

Prize Raffles

BUSINESS SESSIONS:

1.     The Power of Trans-Promo: Every Document is a an Opportunity to Increase ROI – Speaker TBA

Combine information you have about your customer; geography/location, demographics, and buyer behavior with your products & services to create marketing campaigns that target each person individually.  Why Transpromo over Conventional Advertising? Transpromo is measurably more effective, reduces printing and postage costs, but personalization and customization are key.  Learn the key tips to utilizing Trans Promo!

2.   Essentials of Great Addressing –Paula Stoskopf, Director of Solution Strategies, GrayHair Software, Inc.

Address quality is a critical element in meeting mailing objectives, so to avoid undeliverable mail you need to understand the qualities of a good address list.  Learn how to standardize, validate and update your address from addressing specialists who will provide practical hands-on tolls and techniques

3    Safety & Security in Your Mailing Operation - Tom Brady, Chief Postal Inspector, Chicago

What constitutes a suspicious package?  How do you identify theft?  How do you provide a safe and secure mailroom that protects all employees within your company?  In this session you’ll learn how to assess risk, improve employee awareness and prepare contingency and continuity plans in the event of a security breach.  You’ll receive professional guidance on developing policies and procedures within your mailroom environment to thwart potential threats to the safety and security of your operation.

4.         The New usps.com – Video presentation

This video will demonstrate the easier-to-find topics and tools and a fresh approach to online information.  It will also cover the placement of the PCC information.

5.   Improving Cross-Departmental Communication and Teamwork – Linda Balsamo, Manager, Employee Support Services, Walgreens

Today employees are being asked to work harder and faster with fewer resources.  Learn tips and tools you need to make better decisions on how to sort, process and partner with other departments across your organization to optimize your mailing operations.

6.         Cost Savings through Mailpiece Design - Mike Paholke, Manager, Excel Mailing

Be able to properly design mailpieces that meet the needs of your customers while minimizing the cost to your organization.  Learn about basic mail design fundamentals, hear examples of successful mail re-design efforts and gain a comprehensive approach to cost savings using the four P method of mail design.

7.   Every Door Direct Mail – Mary Connolly, PM Mundelein, IL & Jerry Freund, President, MidAmerican Printing Systems

Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mailpiece.  Every Door Direct Mail enables you to target your local neighborhood only or reach customers nationwide.

8.   A Glimpse into Marketing and Sales – Paul Vogel, President and Chief Marketing/Sales Officer (video presentation)

This video will discuss the many new products and services recently introduced or coming soon to the Postal Service. USPS is working hard to make it easier for customers to do business with us.  That’s why we’ve introduced such programs as Every Door Direct Mail and the Direct Mail Hub. We’re also encouraging the use of technology to make the mail more exciting by using Quick Response (QR) Barcodes and Intelligent Mail barcode data.  You’ll get a glimpse of the new “Mail” campaign being launched in September that showcases the strengths of First-Class Mail.  And, you’ll hear how the Postal Service continues to enhance its package product offerings, delivering on value, convenience and tracking.  And there’s more…as Vogel explores the role of the Postal Service in an increasingly digital environment.